Billion Dollar Pizza

A pizza box is all you need.

Inside is the first proof that internet money worked in the real world. Not as a concept. As a purchase. Two pizzas. 10,000 BTC.

This box is not merch. It is the physical retelling of the transaction that made Bitcoin real enough to eat.

Laszlo ordered.
Jeremy delivered.

Everything inside maps to that moment.

What you receive
• Washed box-cut “2 Large Pizzas” T-shirt
• 11-piece sticker set (lore fragments)

All packaged inside a custom Billion Dollar Pizza box.

BMW K1100RS

In 2010, Laszlo spent 10,000 BTC on two Papa John’s pizzas.

This is the bike we think should’ve delivered them.

Canonized for DSC’s “Spend Like It’s 2010” campaign, this BMW K1100RS was converted into a fully operational crypto folklore delivery vehicle and driven around carrying stacks of the BILLION DOLLAR PIZZA boxes like a financially irresponsible saint.

The Digital Spenders Club Card grants members access to DSC objects, apparel, and experiences. The card is used to verify membership, cryptographically.

To access our online store:

On Desktop: Scan the QR code with your mobile device. Tap the card to your phone when prompted.
On Mobile: Simply tap your card to your device.

Membership is priceless, every new applicant will receive a card shipped at no cost.